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8 Reasons Why You are Losing Money if You are Not Marketing With Video
There's a reason why a lot of affiliate marketing Googles and self-proclaimed online marketing experts have been talking up video marketing. It seems that they won't shut up about it.
This has become some sort of mantra or running gag, depending on how you look at the situation. While as the old saying goes, where there is smoke, there is fire. There's a reason behind the hype.
It is not just exaggeration and it is not just overinflated estimates. This excitement about video marketing stems from the fact that it absolutely works but here's the twist. You have to know what you’re doing for it to work.
Still, it is worth mastering because every single day you’re losing money if you're not marketing with video. If you’re unclear as to how exactly you’re missing out here are the eight key reasons why you need to step up to this very powerful marketing method.
Of course, these are just eight most important reasons. There are actually countless reasons why you should include at least some videos in your marketing efforts.
1. Video Marketing Makes Your Brand Stand Out
If you don't have a brand, you're basically playing the online marketing game to lose. When people see whatever it is you're using for marketing they can instantly conclude that they can get the same stuff elsewhere.
That does not give you a competitive advantage. It doesn’t put you in a great position. When people feel that they can get your stuff from a thousand other places on the Internet, they probably are not in a rush to buy whatever it is you’re promoting. It doesn't get any simpler than that.
When you use video marketing to build a brand, you do whatever it is you are promoting, whether it’s your conversion platform or your marketing brand as you push one affiliate product after another, people would sit up and pay attention. What you’re really selling is your expertise and credibility.
That's give you a competitive advantage. You’re not just another faceless marketer in the crowd, you're not just an easily replaceable two-bit player.
2. Video Marketing Helps You Build a Brand Faster
Not only can marketing videos help you brand by making your value proposition stand out, it’s also able to do this fairly quickly.
You only need to get a few high-quality niche videos to spread widely among your target audience members for the word to get around. You're the one with the quality video. Your competitors can’t even step up.
This gives you a very important strategic tool to distinguish your brand voice and this can go a long way in justifying higher prices as well as distinguishing your marketing platform from everybody else’s.
3. Video Helps You Connect With Your Audience on Many Levels
When you watch a video, you’re not just watching images. The images themselves are already sending you powerful signals, but the voice, the sound, even the music in the video all combine to connect with the viewer on an immediate human level.
In fact, videos’ amazing ability to tell stories can go a long way in connecting with people where they are most vulnerable: The emotional level. Whether you’re trying to persuade people rationally or you're trying to pull on heartstrings, video gives you a lot more opportunities and a lot more tools and flexibility than text or graphical ads.
4. Go Where Your Competitors are Afraid to Go
If you spend a lot of time, effort, and resources marketing primarily via video, you immediately stand out from most of your competitors because they often shy away from video production.
They think it’s too expensive, they think it might not work, they believe in all sorts of myths regarding the disadvantages of video. This form a very formidable anticompetitive world that separates you from the rest of the players in your niche.
They’re afraid to go where you are. You have the advantage and you have to use this very carefully and effectively so as to reach more of your target audience members and push your brand really hard.
5. Get up Close and Personal and Influence Your Market
When you market through video spokesperson marketing videos, you get a chance to address your target audience personally. They see your face. You’re making eye contact through your video.
They can see your tone of voice. You’ll be able to send a lot of signals to them so as to appear more approachable. They feel that they can put a face to the brand. They cannot say the same as far as your competitors are concerned.
Your competitors are just competing via articles, blog posts, SEO. You on the other hand, are real person in the minds of your target audience members. This gives you a tremendous competitive advantage.
They feel that they can relate to you. There are more opportunities for them to connect with you on an emotional level because you’re putting yourself out there.
Your competitors on the other hand, are hiding behind text. It’s too easy to write them off. It’s too easy to conclude whatever they bring to the table is generic and can be found elsewhere.
6. Video Calls to Action are More Magnetic
When somebody is making a video presentation and they call the viewer to action, it’s harder to resist. Assuming that the video has an amazing script and assuming that the video does a decent job laying the foundation for the sale, it’s harder to resist the call to action. Oftentimes, it hits you at the gut level.
The video clearly explains what the benefits are. It also walks you through the emotional implications of your obtaining those benefits. It is no surprise that video calls to action are more likely to generate a sense of urgency in the mind of the viewer. They’re more likely to conclude that “they need” the product or service you’re offering.
Compare this with a text call to action. Maybe the reader is distracted. Maybe the reader really wants to solve the problem, but somehow, somewhere your text call to action simply didn’t use the right wording. Whatever the case may be, there are just so many things that can pop loose and end up losing the sale.
7. Video Packs More Information and Emotional Appeal
The great thing about video is that you’re able to tell a story at one level and connect with the viewer on an emotional level. In other words, you get to work on your prospect both in terms of rationality, reasonableness, and logic as well as through their emotions. This gives your video story a harder emotional punch than a chart that people can read to go through the benefits that a product brings to the table.
A chart is lifeless. It speaks to reason and logic. As powerful as those may be, when you get the same information presented in a story by a flesh and blood human being looked directly at you and speaking to you in emotional tones, you cannot help but open up.
You cannot help but pay attention. This is more likely to resonate rather than you reading through stuff. Maybe you have the time, maybe you don’t, maybe things connect in your mind and you’re willing to buy or you just have better things to do. With video, emotions and information appeals are more potent.
8. Video Marketing Saves You Time, Money and Effort
Let me tell you, I've been doing content marketing for a long time. Getting people to sign on the dotted line or rip out their credit cards through the use of blog posts and content is a marathon. You don't convert them the first time, to try to get them on your mailing list.
Once they’re on your mailing list, you then send an update after update directing them to one blog post after another. Ultimately, once they become familiar with your value proposition, maybe they would buy something.
While this is a very powerful sales conversion process, video marketing speeds things up. If you’re able to tell a complete personal story through videos, people are more likely to develop the kind of emotional urgency that leads them to either feel like they know your product already or like your product enough after they’ve become familiar with it.
Whatever the case may be, you Turbocharge the conversion process because you’re hitting your prospect on so many levels with so many different signals.
You’re communicating with your voice, you’re reaching out through emotional and verbal signals in your video, you’re also presenting what would otherwise be dry facts in the most potent form of human to human interaction: The story.
Let me tell you people can read a story, but it's doesn’t have strong of a punch when somebody is reading you the story and they’re guiding you emotionally through the twists and turns of the story with their voice. Keep the eight reasons above in mind if you are still on the fence regarding video marketing.
Video marketing has been called the killer marketing path of the Internet age and for good reason. People have been making a killing with video marketing because it truly integrates with all the other ways you can promote products, services, and ideas online. It is able to achieve so much in such little time compared to other forms of marketing.
Most importantly, video marketing enables you to build a brand that your competitors really cannot touch. That's really the bottom line because the one key competitive advantage you get is that there are so many misconceptions regarding the cost, effectiveness as well as the specific complete details of video marketing.
As you probably already know, you need to have a plan when you’re doing video marketing. Otherwise, it’s going to be very easy for you to blow through thousands of dollars and will have very little to show for. Your competitors know this.
They probably have tried it before. Maybe they tried once, got burned and they quit. Use this to your competitive advantage. You know better. You know that if you have a solid video marketing plan and you know how to create the right videos and get it in front of the right eyeballs at the right time you get the right results.
Unfortunately, if you were to jump into video marketing with both feet with absolutely no clue, you probably blow through a lot of money. You probably will experience the same negative results that scared of your competitors.
Thankfully, you can use a very powerful video marketing blueprint to put together a video marketing strategy that can produce the results you’re looking for. This video marketing resource doesn't just focus on traffic. It doesn't just focus on video production.
Put simply, it doesn't just focus on the things that everybody else is talking about. Instead, this video marketing mastery blueprint walks you through the whole process from selecting a niche, finding the right type of video to produce, learning from your competitors, and giving you ideas on how to produce videos audience members will find compelling.
Video in itself is not magical. Just because you come up a video doesn’t necessarily mean that you are going to make $1 million. It doesn’t work that way. You have to make the right video appealing to the right audience to market to them at the right time in the right sequence so you get the right results.
That's a lot of planning. That’s a lot of attention to detail. This is not the kind of thing you just figure that out on your own. There is nothing intuitive about this.
Highly effective video marketing is only possible when somebody has been around a block. Only somebody who has made their fair share of mistakes and blunders can point you in the right direction as far as what your video should target, how you should craft your videos, and how you should scale up and fine tune your video creations.
Click here to get on the inside track of creating effective videos that are truly persuasive. There are too many low-quality videos flooding YouTube. They are not making money for anybody.
This guide enables you through very simple tricks to find out what exact kind of video to make and the hallmarks of successful videos that have a higher chance. This is the only way you can truly increase your chances of succeeding with video marketing. Click here to take your results to a much higher level.
Bertrand Allard